Each year on April 20, marijuana legalization advocates gather to celebrate 4/20, the annual celebration and mass civil disobedience inspired by “420” (insider slang for smoking cannabis). In Northern California, several hundred people gathered outside of a IGrow, a 15,000-square-foot cultivation equipment emporium, to observe “420 Eve.”
Revelers lit up joints inside a stretch Hummer parked outside the superstore and explored booths with pot-related merchandise like pipe-shaped lollipops. The store also has a doctor working three days a week to evaluate people who might be candidates for medical marijuana.
The celebratory vibe is felt elsewhere in the country, as four cable television channels present programming around 420 and pot-smoking culture.
Source: Pot smokers out, proud for 4/20 high holiday, Palm Beach Post, April 20, 2010
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